We started as a grassroots initiative, from our personal experience when Roberta’s sister was diagnosed with colorectal cancer. We believed it was time to break the mentality and barriers of secrecy and to ease the pain of those who may be suffering alone in silence. Together, we can be brave enough to articulate the word “cancer” without feeling shame, and, to open the blinds of the fear mentality to the light of science and knowledge.
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