According to a recent study by American Cancer Society researchers, most melanoma cases and deaths are potentially preventable. Exposure to intense UV radiation can be minimized by wearing protective clothing (e.g., long sleeves, a wide-brimmed hat, etc.); wearing sunglasses that block ultraviolet rays; applying broad-spectrum sunscreen that has a sun protection factor (SPF) of at least 30 to unprotected skin; seeking shade; and not sunbathing or indoor tanning. Children should be especially protected from the sun (and indoor tanning) because severe sunburns in childhood may particularly increase risk of melanoma. In 2014, the US surgeon general released a Call to Action to Prevent Skin Cancer because of the growing burden of this largely preventable disease. The purpose of this initiative is to increase awareness and encourage all Americans to engage in behaviors that reduce the risk of skin cancer.